No Pise La Grama is a women’s fashion label that embodies the natural dialogue between contrasts: the warm provocation of the tropics and the geometric precision of Latin modernism. Founded by Daniela Panaro, the brand has cultivated a distinct language that is at once deeply feminine, subtle, and modern, where elegance becomes an instinctive gesture.
Trained in her native Caracas and at the Fashion Institute of Technology in New York, Panaro designs from the conviction that line tells a story and technique evokes emotion. Her collections demonstrate mastery of volume, color, and fit, with pieces that balance organic and architectural elements, flow with movement, and feature impeccable surfaces.
The Constant Inspiration
At the heart of this universe is the Woman No Pise La Grama. Multifaceted, contemporary, and always in motion, she is a natural hostess who values family, celebration, and the realization of her projects. The label designs for her, understanding that in No Pise La Grama, every garment is crafted as an extension of the confidence of the true protagonist, the woman wearing the collection.
Venezuela and its visual language, the sharp light of Caracas, lush vegetation, its midcentury architecture, free range macaws and kinetic art, also nurture the brand’s DNA. Its Campaigns shot in iconic spaces amplify and share its identity and heritage.
The Purpose
The team, predominantly female, is defined by a commitment to excellence. The name No Pise La Grama is also a statement of intent. From the beginning, the label has championed a “green intention,” guiding sustainable choices through body-conscious fabrics, recycled packaging, and active support for foundations that empower women and children. NPLG celebrates female entrepreneurship, independence, and self-realization; sustainability is both the journey and the goal.
With a presence in over 20 countries across four continents, features in Vogue, WWD, and Harper’s Bazaar, and a growing global community, No Pise La Grama has established itself as a leading contemporary Latin American voice, transforming heritage into creative direction and elevating the quiet strength of women worldwide. The label has also been nominated Brand of the Year at the Latin America Fashion Awards and LAFS.
