One of the most relevant alliances achieved by No Pise La Grama, involves Diet Coke in 2012.
Together, both brands created a TV commercial that told the inspiring story of the fashion brand. The commercial's concept was conceived to spread a message of dedication and constant effort, under the slogan “always wonderful”.
In 2013 Diet Coke launched a new edition of the can and bottle, designed by Daniela Panaro and No Pise La Grama.